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Because it's wormed it's way into lip gloss. For Chrissakes, people. This shit is out of control. Lip gloss that's labeled "guilt-free" explicitly implies that other lip gloss should make you feel guilty. Like, "Oh, Ive been good today, I think I'll indulge in some non-diet lipcolor. Whee! Ill just have to spend a couple extra minutes on the eliptical." This product is going into a new category here on Cheekbeauty: Offensive Products. What would lil' mama say?